Purpose and Values
Milan, June 18th, 2023 – The Spring/Summer 2024 Prada Menswear collection proposes an absolute freedom of the body, expressed through the foundations of the garments that clothe it. The concept of fluidity framing the human form again expands, represented through the show space in the Deposito of the Fondazione Prada. Abstract walls are evoked through fluid interruptions, forming an ever-shifting enfilade through which the models process. These clothes are ultimately reflective of our natural state - the dynamic movement and constant transformation inherent to humanity.