Purpose and Values
Milan/Herzogenaurach, 22nd May 2023 – adidas and Prada unveil the "adidas Football for Prada" collection, which combines the sophisticated codes of Prada, with high-performance football technologies unique to adidas. The collection reimagines the three leading adidas products - the Predator Accuracy, the Copa Pure and the X Crazyfast.
For the collection, dedicated to men and women, the two companies combine to explore and celebrate the fundamentals of their respective DNAs – adidas performance footwear reimagined with luxury materials, meticulous craftsmanship and design details synonymous with Prada’s Linea Rossa. Unveiled on a line-up of some of the best footballers in the world including Catarina Macario or Paulo Dybala in Copa Pure, Rafael Leão in X Crazyfast and Pedri in Predator Accuracy, amongst other players due to wear the boots on-pitch, the adidas Football for Prada collection is available on prada.com and selected Prada.
The design codes of the boot collection will also be showcased through an exclusive kit for the FIFA 23 Ultimate Team TM video game – with animated in-game versions of a jersey and shorts in both black and white that further celebrate the combination of Prada and adidas, transcending the partnership from the physical to the digital/gaming world.