Purpose and Values
Milan, March 20th, 2023 – The Prada Group and Forestami - an initiative which aims to plant three million trees by 2030 in the metropolitan city of Milan - present the Forestami Academy, a three-year training programme for citizens with workshops, seminars and outdoor activities focused on urban forestry.
Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility and an advocate of the project, said: “Urban reforestation is at the center of international debate and is particularly relevant for Milan, a city that wants and has to offer more and more greenery. In addition to supporting the Forestami project as a whole, the Prada Group has decided to launch the Forestami Academy, a series of workshops dedicated to all citizens offering educational opportunities on these topics. As a Group, we have always valued education and promoting culture and we are sure that the deep knowledge of the Italian and international speakers will be a great source of inspiration for attending audiences”.
The training programme, both practical and theoretical, was created to promote and encourage urban forestry principles, values and scientific ideas. Coordinated by Maria Chiara Pastore, researcher at the Politecnico University in Milan, the Forestami Academy will involve some of the leading national and international experts in greenery and forestry.
Forestami Academy includes two initial classroom meetings at Triennale Milano - a learning module with experts, thematic working tables - and outdoor lessons dedicated to field experimentation, where knowledge can be translated into practice. By the end of the training programme, participants will have acquired soft skills on urban forestry, understand the most suitable spaces for a “green transformation” and which types of trees, shrubs and plants are best suited for our cities, as well as the appreciate the benefits of urban forestry on both physical and mental health.