Purpose and Values
Milan and Venice, 22nd March 2022 – Today, on the occasion of the World Water Day, the Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (UNESCO-IOC), are pleased to provide an update on SEA BEYOND, the educational programme launched in 2019 and dedicated to the preservation of the sea.
The initiative focuses on three main pillars: an international educational module for secondary school students; the “Kindergarten of the Lagoon” project in Venice; and the training activities on ocean literacy for Prada Group’s 13,000+ employees.
“On this important day for our planet, let’s remember that sustainability and the preservation of our resources are closely linked to education. Even though it is difficult to find solutions for the climate emergency that surrounds us, only through education and daily small gestures, we will concretely accelerate towards the change we need”, declared Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility.
“UNESCO-IOC is pleased to continue its fruitful collaboration with the Prada Group. We communicate the importance of learning about the ocean and ‘walking the talk’ with concrete actions that are science-based and lead to tangible solutions. Investing in ocean literacy will help us shape the next generation of ocean stewards and sustain ocean action into the future”, said Vladimir Ryabinin, Executive Secretary of UNESCO’s Intergovernmental Oceanographic Commission.
Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such creative independence, transformation and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church’s, Car Shoe and the historic Pasticceria Marchesi.
UNESCO’S INTERGOVERNMENTAL OCEANOGRAPHIC COMMISSION
The Intergovernmental Oceanographic Commission of UNESCO (IOC-UNESCO) promotes international cooperation in marine sciences to improve management of the ocean, coasts and marine resources. The IOC enables its 150 Member States to work together by coordinating programmes in capacity development, ocean observations and services, ocean science and tsunami warning.
The work of the IOC contributes to the mission of UNESCO to promote the advancement of science and its applications to develop knowledge and capacity, key to economic and social progress, the basis of peace and sustainable development.
1 As part of the training project, the participating schools received a recyclable cardboard to experience a virtual realitycontent dedicated to the SEA BEYOND initiative.
2 The 10 challenges represent the most immediate and urgent priorities for the Ocean Decade, aiming to unite the Decade partners in collective action on a global, regional, national and local scale, and will contribute to achieving the results of the Ocean Decade.