Purpose and Values
Women, by women. The new chapter of 365 to unveil the spring/summer 2018 womenswear collection presents a new vision of femininity, and feminism, framed by the work of female graphic artists. The work of Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins, Fiona Staples and archive of Tarpé Mills, creator of the first female action hero, appear on clothing designs and as striking backdrops. In turn, they are framed again - by the eye and hand of another woman, Miuccia Prada.
Photographed by Willy Vanderperre in Los Angeles, whose landscape appears again and again as backdrop to comic book narratives - like a graphic novel come to life - these images present their own self-contained storylines, of interactions, intersections, interrelations. Each one is a horizon to be explored. Inside, Prada’s diverse cast of models are transformed into avatars of dynamism, authors of their own destiny, heroines of their own stories, for us to discover.