Purpose and Values
Milan, 11th October 2021 - The Fall/Winter 2021 Prada Linea Rossa campaign brings to life the inherent call to action the red line implies. It is an invitation to cross the line and go beyond. Prada Linea Rossa is founded on a line that symbolizes a goal to reach, a horizon to expand, and the limit we must strive to surpass.
Captured by Hugo Comte, the Beyond the Line campaign stars are drawn from the universes of sport and dance - basketball, ballet, skate and parkour - from the four corners of the globe. The Linea Rossa here is both metaphorical and physical, literal and symbolic – it represents the point of achievement, a personal best. What we strive not only to reach, but to exceed. And it reflects the philosophy of Prada Linea Rossa, designed to allow the wearer to push their own limits - to go beyond.