PRADA GROUP MAKING OF
Prada Re-Edition 1995
“ILLUMINATED VISTA”: PRADA S/S 2020 MENSWEAR SHOW SPACE
For the 2020 Spring/Summer Prada Menswear show, AMO devised a light installation that amplifies the industrial monumentality and rawness of the Silo Hall of Minsheng Wharf, a former storage for wheat and grain, considered one of Asia’s largest silos.
The colossal and labyrinthine quality of the chamber is augmented with a linear catwalk slicing through the longitudinal axis of the space. Guests are arranged in the central nave of the building in an amphitheater of circular seats that dramatically mirror the shape of the silos above; an arrangement of neon lights outlines the industrial form language of the hall, enhancing the intricate geometries, generating a glowing enfilade that shimmers in subtle pastel colors. Models walk along a path that expands as far as the eye can see, almost disappearing in the immense architecture of light.
At the seventh floor of the Silo where an ephemeral venue hosts an exclusive dinner and several music acts and installations. Intended for a one-night-only take- over, the space is organized around different performances that take place on multiple stages and informally throughout the event space. A dramatic black lacquer 100% recyclable curtain wraps around the venue.