Purpose and Values
Milan, 20th July 2023 - The Fall/Winter 2023 campaign Miu Miu Live! occupies a place between real time and time to come, between transient, democratic spaces in shades of grey. The characters who inhabit this world - includes singer-songwriter, Ethel Cain, actors Emma Corrin, Mia Goth and Zhao Jinmai, models Amelia Gray Hamlin and Annabelle Weatherly and model and LGBTQ+ advocate, Zaya Wade - are both outward and inward-looking.
Their performance is immediate – Live! - one moment, then self-absorbed, even remote, the next. A studied disorientation occurs – the familiar is disrupted.
That same disruption is implicit in their wardrobe. Elegant twinsets, knee-length pencil skirts and oversized tailoring in dry, heavyweight wools cover the body – and uncover it. The universally recognised – the sincere – is subverted, looked at in a different way.