Milan, 6th December 2023 – Prada presents today Pradasphere II, a public exhibition tracing the history and culture of Prada from its origins in 1913 to the present day, opens today at the Start Museum in Shanghai, China. Told through a selection of stories curated by co-creative directors Miuccia Prada and Raf Simons, the exhibition is as rich as it is intimate. More than 400 artifacts — physical and digital — are on display, drawn from the fashion archive as well as decades-long engagements across art, architecture, culture, and sport. Building on the success of the first iteration in 2014, this exhibition follows the groundbreaking trajectory of Prada, exploring the indelible impact of its vision on luxury, beauty, and fashion as an intellectual act.
Pradasphere II is a cross-section of the multivalent Prada universe. Created in collaboration with 2x4, the New York City and Beijing-based design studio, the exhibition juxtaposes the rough and refined: constructed of industrial warehouse shelving lined with precious pink silk velvet. Together, the exhibition puts forward a way of thinking about luxury: fashion intersects with life — history, art, sport, architecture, and sound.
Not a spectacle, but an in-depth experience of astonishing variety, the exhibition depicts Prada through accumulation, close looking, and hospitality. Diverse elements reveal the themes and ideas core to Prada. Some explore deep craft and skilled making, others reveal the manifold aesthetic contradictions at the heart of the brand, while others explore Miuccia Prada and Raf Simons’s ongoing quest to challenge traditional notions of luxury. Sharing new perspectives on 110 years of history, the exhibition grants unparalleled, firsthand access into the brand’s past, present, and future.
Pradasphere II is free and open to the public from December 7th, 2023 to January 21st, 2024.