HIGHLIGHTS
Purpose e Valori
Prada Group 2026 9M Revenue (audio replay)
The audio replay for
Prada Group 2026 9M Revenue Webcast
is available
here
(Chrome recommended)
NET REVENUES (*)
| 9M-25 | 9M-26 | change at | change at | change at |
Net Revenues | 4,070 | 4,541 | +12% | +15% | +4% |
Retail Sales | 3,647 | 3,934 | +8% | +11% | +2% |
Wholesale Sales | 322 | 428 | +33% | +35% | +17% |
Royalties | 101 | 178 | +77% | +77% | +16% |
The environment remains complex and volatile, requiring focus, agility and rigorous execution. Against this backdrop, we continue to build on the foundations of creativity, product excellence, and manufacturing know-how. While market turbulence is likely to persist, we are confident in our ability to navigate the challenges ahead and will continue to build for the long term, staying true to our identity and leveraging the strengths of our organisation.
Prada Group Chairman and Executive Director
The third quarter unfolded against a particularly challenging industry backdrop. In this context, the Group showed good resilience, underpinned by brand desirability and strong retail execution. Looking ahead, we will continue to nurture brand desirability, preserving credibility and authenticity with discipline and ambition.
Prada Group Chief Executive Officer
Retail Sales By Brand
€ mln | 9M-25 | 9M-26 |
9M-26 |
Q3-26 |
PRADA | 2,428 | 2,414 | +2% | +1% |
MIU MIU | 1,178 | 1,156 | +1% | -3% |
VERSACE | - | 322 | - | - |
CHURCH'S | 23 | 23 | +3% | 0% |
OTHER (*) | 17 | 20 | +16% | +13% |
Total | 3,647 | 3,934 | +2% | 0% |
Retail Sales By Geography
€ mln | 9M-25 | 9M-26 | 9M-26 | 9M-26 | Q3-26 | Q3-26 |
ASIA PACIFIC | 1,216 | 1,344 | +12% | +5% | +7% | 0% |
EUROPE | 1,137 | 1,180 | +5% | -3% | +5% | -3% |
AMERICAS (**) | 661 | 851 | +33% | +13% | +23% | +5% |
JAPAN (**) | 450 | 424 | +5% | +2% | +3% | 0% |
MIDDLE EAST | 182 | 136 | -23% | -23% | -18% | -18% |
Total | 3,647 | 3,934 | +11% | +2% | +8% | 0% |
€ mln |
H1-24 |
H1-25 |
H1-26 | |||
Net revenues | 2,549 | 100% | 2,740 | 100% | 3,048 | 100% |
COGS | -515 | -20.2% | -545 | -19.9% | -660 | -21.7% |
Gross profit | 2,034 | 79.8% | 2,195 | 80.1% | 2,388 | 78.3% |
Selling | -978 | -38.4% | -1,064 | -38.8% | -1,242 | -40.8% |
Advertising & Promotion | -219 | -8.6% | -254 | -9.3% | -307 | -10.1% |
Design and Product Development | -82 | -3.2% | -80 | -2.9% | -91 | -3.0% |
G&A | -179 | -7.0% | -177 | -6.5% | -217 | -7.1% |
Operating expenses | -1,459 | -57.2% | -1,576 | -57.5% | -1,858 | -60.9% |
EBIT Adj. | 575 | 22.6% | 619 | 22.6% | 530 | 17.4% |
Non-recurring items | 0 | 0.0% | -11 | -0.4% | -7 | -0.2% |
EBIT | 575 | 22.6% | 607 | 22.2% | 523 | 17.2% |
Total financial expenses | -38 | -1.5% | -49 | -1.8% | -74 | -2.4% |
EBT | 537 | 21.1% | 558 | 20.4% | 449 | 14.7% |
Income Taxes | -151 | -5.9% | -171 | -6.2% | -121 | -4.0% |
Minority Income | 2 | 0.1% | 1 | 0.0% | 1 | 0.0% |
Group Net Income / (Loss) | 383 | 15.0% | 386 | 14.1% | 327 | 10.7% |
Prada Group acquisition of Versace (audio replay)
The audio replay for
Prada Group acquisition of Versace Webcast
is available
here
(Chrome recommended)
GROUP INVESTOR RELATIONS
investorrelations@pradagroup.com
FINANCIAL MEDIA RELATIONS
Marta Monaco
marta.monaco@prada.com
Via Orobia 3, 20139 Milan, Italy