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In 2022, Prada Group's research into circular solutions found a new application with the Prada Paradoxe women's fragrance, a refillable bottle that can be used an infinite number of times, allowing the customers to keep the bottle, without having to replace it or throw it away. In 2023, Prada Group also launched its first lines of beauty products. Thanks to close collaboration with prominent industry partners, Prada has extended its circular approach to some of the skincare and makeup products. The refill mechanism is even simpler and more intuitive to ensure the best customer experience. In 2024, the same mechanism was extended to Luna Rossa Ocean Le Parfum.