The Retail channel recorded growth of +9.3% yoy over the nine months, driven by like-for-like, full price sales, with a solid Q3 at +7.6% yoy.

Prada showed good resilience, with Retail Sales at -1.6% over the nine-month period and -0.8% in Q3. The brand continued to express its creative dynamism, driving a well-balanced product category mix and a consistent focus across strategic price points. The highly acclaimed Womenswear SS26 fashion show offered a unique reflection on the role of clothes in reaction to the overloaded contemporary culture. Campaigns such as Prada Galleria, Couleur Vivante and Fall / Winter 25 combined the unveiling of new products with the enhancement of icons in visual celebrations of the brand’s aesthetic. Prada’s authentic brand narrative was further enriched by the last Prada Mode held in London, an immersive opportunity to investigate contemporaneity through the lenses of the brand.

Miu Miu progressed on a healthy growth trajectory at +41% yoy, with Q3 at +29%, driven by widespread appreciation across categories and geographies, as its captivating aesthetics continued to nurture the global influence of the brand. The well received SS26 fashion show underlined the social importance of work in women’s life. The FW25 campaign reimagined wardrobe archetypes through a fluid interplay of tailoring and feminine silhouettes, while the Atheneum pop-up initiative embedded collegiate codes with the brand’s irreverence. The launch of Miutine marked the first fragrance in collaboration with L’Oreal and a further step into the Beauty segment. Special artistic projects such as 30 Blizzards at Art Basel Paris 2025 and Women’s Tales provided a powerful platform for cultural engagement.

Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church's, Car Shoe, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 620 stores (at June 30, 2025) as well as e-commerce channels, selected e-tailers and department stores around the world. The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 25 owned factories and 15,529 employees. For more information, please visit www.pradagroup.com.