Milan, May 22nd, 2019 - Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. In this context, it is appropriate to clarify that the Prada Group will continue sell leather and other products that are considered to be a byproduct of the meat trade (Example: sheepskin and calfskin). The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organizations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
“The Prada Group’s decision to go fur-free is consistent with the new concept of ethical luxury and meets the expectations of new consumers who are more careful in choosing sustainable products that respect the environment and animals,” said Simone Pavesi, manager of the Animal Free Fashion Area for LAV.
“With the Prada Group’s fur-free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come,” said PJ Smith, director of fashion policy at The Humane Society of the United States.
Brigit Oele, program manager for Fur Free Alliance, said: “Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”.
The PRADA Group – HKSE Code 1913 – is a global leader in the luxury goods industry, where it operates with the Prada, Miu Miu, Church’s and Car Shoe brands in the production and distribution of handbags, leather goods, footwear, apparel and accessories. The Group also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements. Its products are sold in 70 countries worldwide through 634 directly operated stores as of December 31, 2018 and a selected network of luxury department stores, multi-brand stores and franchise stores.
Since 1977 LAV has been fighting the battle for animal liberation, for the rights of non-human animals and for the protection of the environment. Through the activities of its Animal Free Fashion Area, LAV supports the development of an entirely “Animal Free” fashion, dialogues with companies with the aim of making “the animal issue” one of the priorities of corporate social responsibility. LAV unites about 50,000 people (members and supporters), and can count on 60 local teams and the support of hundreds of thousands of followers. www.lav.it - www.animalfree.info
The Humane Society of The United States
The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by our peers. For 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We are the nation’s largest provider of hands-on services for animals, caring for more than 100,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read more about our 60 years of transformational change for animals, and visit us online at humanesociety.org.
Fur Free Alliance
The international coalition of over 50 organizations for animal protection, which work together to put an end to the exploitation and killing of animals for their fur. The FFA represents millions of supporters throughout the world. Run in over 30 countries the Fur Free Retailer program is an international initiative of the Fur Free Alliance, and it is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. www.furfreealliance.com – www.furfreeretailer.com