“The results of 2018 demonstrate that our recent initiatives have been met with a positive reaction by the market, with a return in terms of revenue growth.
The strategic renewal and subsequent organisational review, which will be completed in the months to come, will give the company a more dynamic structure and a renewed capacity to interpret the cultural evolution of the new generations with which to share the identity of our brands.
We have already started a technological upgrade programme that will increase control and efficiency of all business factors, from marketing to logistics and from product to customer service.
It is clear that the digital transformation has radically altered relationships with consumers, making them ever more aware of their purchasing choices. In this context, communication takes on an even more crucial importance to effectively reach our customers. With this objective in mind, we will continue to invest in all our digital assets to create an increasingly immersive brand experience with a unique and engaging involvement at all touch points.
We are also investing to strengthen the industrial infrastructure to ensure timely responses to the different needs of the individual markets, translating our creative vision of the evolution of looks into products readily available at our stores.
In the next few months we will be engaged in accelerating this renewal process, and I am certain that all those initiatives, essential for the Group's future, will create value for our shareholders in the medium-long term.”
March 15, 2019 - Prada Group FY 2018 Press Release
Average number of employees
One of key success factors of the Prada Group is the integrated management of the whole production, the direct control of the strategic phases - from the creation and development of the product, to orders, supply, main processes and distribution – and the ability to innovate in all stages.
This approach has allowed the Group to translate avant-garde concepts into innovative exclusive products, to rapidly initiate large industrial productions, distribute products in exclusive locations through a top-level service in order to effectively satisfying customers’ requests and maintaining strict control over quality standards.