“I am satisfied with the progress made in 2017: in the second part of the year and in the first months of 2018 sales trends have been progressively improving; thus demonstrating the first significant results from our ongoing strategic initiatives across the Group.
The Group’s investment in the store portfolio, in boosting global brand visibility and in the enriched product offer is enhanced by a fast growing digital presence.
We have successfully improved our leather goods offer with increased newness at all price points, supporting full-price sales.
The Prada brand has returned to growth across our key geographies.
We are confident that this new chapter, founded on our brands’ cultural heritage and iconic values, will be key to the Group’s success in an increasingly complex market. The launch of our campaign Black Nylon is emblematic of our new path towards the future whilst respecting our identity.
We have seen a promising start to 2018 – I would like to thank all Prada Group colleagues for their deep dedication over recent years aimed at returning the Group to growth. I am confident this is the beginning of a new phase of development.”
March 09, 2018 - Prada Group FY 2017 Press Release
€M Revenues (pro-forma)
Full-Time Equivalent Employees
One of key success factors of the Prada Group is the integrated management of the whole production, the direct control of the strategic phases - from the creation and development of the product, to orders, supply, main processes and distribution – and the ability to innovate in all stages.
This approach has allowed the Group to translate avant-garde concepts into innovative exclusive products, to rapidly initiate large industrial productions, distribute products in exclusive locations through a top-level service in order to effectively satisfying customers’ requests and maintaining strict control over quality standards.