Marchesi 1824 will inaugurate an exclusive corner in the Chocolate Hall at Harrods on February 9, one of the most iconic spaces of the London department store. The collaboration will bring a refined selection of Marchesi 1824 chocolates to the heart of London, representing artisanal excellence and Italian tradition.

In the new space, Harrods visitors will be able to discover an assortment of chocolate creations, including pralines, cremini, dragées, biscuits, and the refined Grand Cru, which symbolize the focus on cocoa origins and attention to detail that distinguishes the historic Milanese pastry shop.

A distinctive feature of the opening is the exclusive presentation, only in the Chocolate Hall, of a new Grand Cru Venezuela cocoa mass by Marchesi 1824: a unique selection reserved exclusively for Marchesi 1824. The cocoa beans come from the prestigious area south of Lake Maracaibo in Venezuela. The 74% cocoa content is designed to best highlight intensity and balance, creating a deep and enveloping flavor profile. A chocolate capable of expressing the purity of the raw material through careful and respectful processing. This new cocoa mass represents a further step in enhancing the origins and quality of raw materials, translated into an elegant and recognizable aromatic profile.

“The opening in the Chocolate Hall at Harrods represents a further step in Marchesi 1824’s development. It is an important opportunity to introduce our brand and our vision of chocolate to a global audience, continuing to share our story and values worldwide,” says Andrea Menicatti, CEO of Marchesi 1824.

“We are thrilled to enter the world of Harrods. It is a great honor for us to bring our craftsmanship and the Italian artistry of our products into such an iconic location,” adds Diego Crosara, Pastry Art Director of Marchesi 1824.