Venice, 15 October 2021 - After the launch in April 2021 of the Aura Blockchain Consortium, OTB Group is now joining as a new and fourth Founding Member, together with Prada Group, LVMH and Cartier (Richemont Group). This initiative is the result of a common ambition between all the founding members to set and together develop new standards for the luxury industry related to innovation, transparency and blockchain technology.
In the last months the Aura Blockchain Consortium has also accelerated its activities related to the development of the technical roadmap, such as the release of the Aura Light, a tech solution for brands who wish to participate with Aura but without having the necessary internal resources to develop their systems in autonomy, as well as the development of an NFT tech solution for luxury brands.
The founding members of the Aura Blockchain Consortium commented: “The Aura Blockchain Consortium warmly welcomes OTB as our fourth founding member. The Group’s strategy which is geared towards young generations and its courageous choices, combined with its tech expertise, are at the heart of this union. We strongly believe that OTB’s contribution will be of great value for the evolution of our platform and the standards we aim to set for the entire luxury industry”.