Milan, 11 May 2023 - The Prada S.p.A. Board of Directors, which convened today, reviewed and approved the consolidated revenue performance for the first quarter ended March 31, 2023.
Key highlights (growth percentage at constant currency)
Patrizio Bertelli, Prada Group Chairman and Executive Director, commented:
“We closed a first quarter of solid growth, across all product categories and geographies, and we continued to consolidate our brands’ desirability. The global context we operate in continues to be complex and ever-changing, but our strategic priorities are clear, our organisation stronger, and the Group remains reactive. We look at the future with confidence, determined to continue our path of stable and sustainable growth.”
Andrea Guerra, Group Chief Executive Officer, added:
“Prada Group has had a positive start to the year. Over the course of the first quarter, China returned to be an engine of growth, driving a solid sales rebound in Asia Pacific. Our priority for the year remains increasing store productivity, focusing on retail execution. Meanwhile, we will continue to invest behind our brands, our stores, and our infrastructure for the growth of tomorrow. The ever-evolving macro and market backdrop requires us to be vigilant, but we see benefits in accelerating these investments, if conditions remain supportive.”
High desirability and brand momentum of both Prada and Miu Miu
Prada continues to capitalise on its strong brand traction following well received FW23 Men’s and Women’s shows. The brand had a number of successful activations in the quarter, including dedicated retail events to present the Eternal Gold fine jewellery collection. The introduction of Leather Goods novelties continued, with the “Moon” bag, as well as the development of iconic lines such as “Galleria” and “Re-Nylon”. Lastly, the quarter saw the opening of the Prada Caffè at Harrods, London.
Miu Miu’s brand momentum and visibility were further increased by the highly successful Miu Miu FW23 fashion show, the launch of its SS23 campaign featuring Emma Corrin and Kendall Jenner and the excellent reception of the “New Balance for Miu Miu” sneakers second drop. The brand also continued to successfully develop its Leather Goods business, with the launch of the new “Pocket” bag.
Retail Sales: quarter-on-quarter acceleration (growth percentage at constant currency)
The Retail channel saw continued growth in Q1, up 23% yoy driven by strong like-for-like and full price sales. Growth accelerated from +14% in Q4-22 and registered positive contribution from both average price and full price volumes.
At Group level, Leather Goods grew by 14% at constant exchange rates, driven by both new and iconic lines. Ready-to-Wear remained the fastest growing category at +38%. Retail sales of Footwear also grew strongly at +20%, with continued success of both formal and lifestyle collections.
Compared with the same period of 2022, Retail Sales of the Prada brand increased by 21% at constant exchange rates, and Miu Miu accelerated to +42%.
Asia Pacific saw a strong rebound in Q1 with Retail Sales up 22%. China returned to growth with a further yoy acceleration towards the end of the quarter supported by easier comparables. The business continued to experience solid growth in Southeast Asia as well.
Europe registered another strong quarter, with sustained double-digit growth of 28% driven by tourism and local consumption.
Growth in the Americas remained moderate in Q1 at +5%, on a challenging comparison basis.
Sharp acceleration in Japan, up 55% yoy, benefitting from the Group’s recent investment in the retail network, solid domestic demand, and increasing tourism flows.
Middle East also registered solid growth, up 15% yoy, albeit in moderation versus the previous quarter.