HIGHLIGHTS
使命与价值观
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PACKAGING COMPOSITION
Even with a 5% increase in packaging volumes in 2025 due to the Prada Group's business growth, plastic still accounted for less than 10% of the Group's total packaging, consistent with its target as for the last two years. This positive trend confirms the Group's commitment to reducing unnecessary plastic in its packaging.
Roadmap to transition packaging materials to lower- impact solutions
The Prada Group roadmap is based on the following guidelines: replacing plastic with paperand cardboard where feasible, using recycled plastic, as well as recycled and/or certified paper andcardboard.
The Group is also committed to purchasing FSC-certified and/or recycled paper/cardboard packaging and to always maintaining this percentage above 95%.
B2C及B2B塑膠包裝與《時尚協定》目標的對比*
一如往年，本集團亦已超越《時尚協定》的二零二五年B2C目標，實現所有B2C包裝當中有88%由100%再生塑膠製成（二零二四年為83%）。二零三零年的B2B目標亦即將達成，目前41%由完全再生塑膠製成。
*確保到二零二五年B2C塑膠包裝及到二零三零年B2B塑膠包裝當中至少50%為100%再生塑膠。
美妝包裝
於二零二二年，Prada集團對循環解決方案的研究在Prada Paradoxe女士香水方面找到了新應用。香水瓶可重新灌裝、無限次使用，讓客戶能夠保留香水瓶，而毋須更換或丟棄。Prada集團亦於二零二三年推出首個美妝產品系列。得益於與業界知名合作夥伴的密切合作，Prada將其循環方針擴展至部分護膚及彩妝產品。於二零二四年，重新灌裝機制擴展至Luna Rossa Ocean Le Parfum，於二零二五年再擴展至全新的Prada Paradigme Eau de Parfum。
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