2020 - 2021
PRADA LINEA ROSSA EYEWEAR 2021
Milan, 23rd February 2021 - Presented the second chapter of Prada Linea Rossa Eyewear campaign in collaboration with the new generation sailors of the Luna Rossa Prada Pirelli team, winner of the PRADA Cup.
In the images, the intensity of human resolve is translated in a visual projection of the challenge: the subjective viewpoint of the sailors leads the spectator to the most ambitious goal, the conquest of the 36th America’s Cup.
The new Prada Linea Rossa Impavid collection includes two sunglasses and an optical frame, which are engineered to offer functionality and high performance in any weather conditions.