新闻
2022年5月

MIU WANDER

Milan, 5th May, 2022 – Actor Sydney Sweeney stars the campaign of the Miu Wander bag, a rediscovery and re-exploration of the identity of the brand, through a new perspective. The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energised by youthful rule-breaking - the hallmark of the Miu Miu girl.
The images of the campaign, photographed by Tyrone Lebon, recall classic film stills. These portraits seem like fragments of a wider narrative, enigmatic and elusive - switching between different contexts, different moods and feelings, they encourage the viewer to imagine scenarios, devise plots. They inspire the mind to wander.

新闻稿
Miu Wander

Thank you for signing up