Set in an exclusive Oxford college, temple of the oldest and most authentic British cultural history, Church’s new advertising campaign features the college’s students, an international elite who play their part in preserving with a modern approach a centuries-old, quintessentially British tradition.
Here Church’s traditional elegance is given a contemporary twist and reinterpreted in a tongue-in-cheek, vaguely sacrilegious manner; the shoes are displayed effortlessly, in a relaxed, everyday setting. The simple and informal style epitomises the elegance that Church’s has been passing down from generation to generation for over 140 years.
Sophisticated black and white pictures, shot by Lachlan Bailey, bring together reciprocal elements in the men’s and women’s collections.
New Church’s Campaign
