We really wanted to create elegance with nothing, through the everyday, through direct manipulation of simple pieces.
Combining with bold feminine gestures, to elevate, give importance, value and complexity to every look.
n°113 - 14 March 2025
n°112 - 03 March 2025
Glamour was something we were attracted to, instinctively, and its connection to femininity. We asked ourselves – what is feminine? What is feminine beauty? What is femininity today? It is a constant questioning, an examining of femininity – what does it mean? We are interested more in those questions, in using them to open new discussions.
There’s an idea of liberation. Total liberation. Within feminine beauty, when you think of its archetypes, there is lots of restriction of the body – here, it is free. And ideas can be liberated also. In turn, we didn’t want to limit ourselves, with a narrative or a theme. We like to take a risk – we like to try to create something different.
n°111 - 22 January 2025
The idea of romance as something emotional and immediate, creativity without overthinking – and something deeply human. We were interested in the idea of instinct, in the notion of protecting and valuing our human instinct, and liberating creativity.
There are many small gestures that are inexplicable, instinctive. Increasingly in collections, we do not wish to limit ourselves. What attracts us is the opposite – an unconscious dialogue between ideas, coming from everywhere, and then allowing them to sit together in a way that seems uncommon and new.
n°106 - 26 September 2024
With Space Age cutouts, bug-eye glasses, trim knits and tromp l’oeil, bondage rings and bow blouses, Prada hit like a bolt of fashion lightning for spring 2025, injecting energy into what has been a sleepy week so far in Milan.
n°104 - 21 June 2024
It was left to the collection to make you doubt you were always seeing things entirely straight. […]
Both Miuccia Prada and Raf Simons suggested that they were both inspired by and working to appeal to the directness, innocence and purpose of youthful intent.
n°101 - 04 March 2024
The collection was so resonant, so bittersweet, echoing hope and dread equally, keen to endorse love and beauty as universal values, simultaneously aware that love and beauty aren’t enough when the grinding gears of history are reducing human beings to nothing. It was a bold, provocative proposition, and the duo showed clothes to match. Prada and Simons broke history into fragments which they then reconfigured in artful ways.
n°100 - 19 January 2024
Office attire is not often associated with outdoors gear, aside from a trusty anorak worn over a suit for the commute. Yet Prada’s autumn/winter menswear collection, shown in Milan yesterday, pitched them together. Prada has made a point of presenting everyday luxury of late and where it goes, other brands follow.
n°98 - 15 November 2023
Our strategy delivered solid growth in the first nine months of 2023, including in the third quarter. The Group continued to consolidate its brands’ desirability and accelerated investments as planned.