Amsterdam: De Bijenkorf

Prada strengthens its presence in Amsterdam with a new opening inside the historic De Bijenkorf Mall, Amsterdam’s oldest department store, located in the celebrated Dam square.
The store houses the women’s and men’s leather goods and accessories collections; a succession of large marble portals sets the rhythm of the interior, dividing it into three different spaces, each dedicated to a different product type.
The signature black-and-white marble chequered flooring – a legacy of Prada’s identity worldwide – is the common thread running through the design of the spaces. Walls clad in green fabric and black marble with Prada’s iconic cut-in display niches define the atmosphere and polished steel counters with coloured saffiano leather detailing complete the furnishing.