Seoul: Shinsegae

Prada opens a new men’s store at the 6^th floor of the prestigious Shinsegae Gangnam Department Store in Seoul, South Korea.
The space – divided into three rooms, each dedicated to a different product category – features masculine materials and finishes, such as ebony floorboards and walls with green encaustic painting, and covers a total area of approximately 150 m² where ready-to-wear, leather goods, accessories, and footwear collections are displayed.
The first room hosts the leather goods and travel collections and is characterised by steel furnishings and walls with Prada’s iconic cut-in display niches. The other two rooms, dedicated to the footwear and ready-to-wear collections, wield polished steel display counters with coloured saffiano leather detailing and green velvet sofas.