With its three storeys, Prada Zurich is certain to make its presence felt on the legendary Bahnohfstrasse, a street at the heart of global finance which for several years has been the most exclusive shopping destination in the country.
Prada’s aim for the new shop is to blend its powerful roots with a fresh sense of technology and modernity, creating a unique and unambiguous image that nevertheless fully respects the architecture of the building, with the black marble of the shop front and the rhythm of the windows and entrance complementing the large windows on the top floor.
The store provides a modern interpretation of iconic Prada elements: in particular the black and white chequered floor, which in this building features more accentuated hues in various combinations of colours.
The ground floor is dedicated to the women’s leather goods, accessories and footwear collections, whilst the first floor, dedicated in its entirety to women, also features intimate Made to Order spaces.
The second floor, which contains the menswear and Made to Measure collections, is given a masculine feel by its colours, furnishings and geometric elements, along with narrow wooden floorboards.
Zurich: Bahnohfstrasse
