Gum: the new Prada store in the GUM shopping Mall in Moscow features a succession of intimate rooms on two levels, with the menswear and womenswear collections surrounded by luxurious furnishings and exquisite materials.
The shop has large windows facing onto Red Square, while inside GUM’s original vaulted ceiling has been preserved.
The elegant rooms contain Prada’s signature colours, materials and points of reference: velvet, marble and glass, with the usual green encaustic painting and chequered black and white marble floor.
The design, details and materials reinforce Prada’s centuries-old commitment to craftsmanship and luxury and its customer-centric approach.
This major store opening was accompanied by a capsule collection, exclusively available at Prada GUM, which revisited the themes developed in the F/W 2016 womenswear fashion show but reinterpreted them for the summer months, pairing white denim with gold passementerie.
Vesna: Prada has opened a space dedicated to women’s shoes inside the prestigious Vesna department store. Two large black marble portals surround the shop front, which has a corner position and a total area of 50 m². Visitors are welcomed into a refined, feminine environment, underpinned by the various hallmarks of Prada stores worldwide.