Encounters and Parallels are the new narratives of the advertising campaign for the Pre-Fall 2017 collection, the continuation of the 365 project.
Two new visual identities, set in a private, intimate space where the viewer becomes a “voyeur” of an unfolding narrative.
With Encounters, Willy Vanderperre surprises models Selena Forrest, Kris Grikaite and Nina Gulien in instances of absolute normality and captures casual moments by sublimating them. And then there is Jessica Chastain, the sole protagonist of Parallels: multiple images, fragments of the same scene, where the actress’ absorbed gaze never meets ours as she searches, and finds, reality in her character.
In these pictures, Willy Vanderperre does not limit himself to representing reality. His images are reality, a true portrait of this season’s Prada woman.
Prada: Pre-Fall 2017 Campaign
