The Prada Fall/Winter 2017 womenswear fashion show was again preceded by a series of video teasers published on prada.com in the days running up to the event, part of the wide-ranging Premonition project first introduced for the Prada Fall/Winter 2016 menswear show.
Created by AMO (Architecture of Metropolitan Office, the think-tank of Rem Koolhaas’ architecture studio), the videos offered an exclusive preview of certain details from the showspace’s aesthetics, increasing the excitement level surrounding the event.
Premonition
