Real Fantasies is back with a new video created by AMO, the design and research division of the OMA architecture studio, to present the Prada Men’s and Women’s Collections.
The video provides a graphical reinterpretation of the Indefinite Hangar, the space designed for the Spring/Summer 2016 fashion shows, where spectators experienced a sensation of continuity between the ceiling and floor, thus blurring the boundaries between the catwalk and the public. The result is an abstract hangar: a synthetic, static sunset in a three-dimensional white space, populated with geometric objects and furniture.
In this neutral scene, the characters move between the intangible and fragments of daily life; the horizon, the dimensions and the scale change constantly, altering the frame and disrupting the linearity of the sequence.
Fiction and the collections coexist in this artificial landscape.