A contemporary masculinity, the present moment which presents itself as a theatre of history; Prada’s Fall/Winter 2016 Menswear campaign performs this idea in a suite of striking portrait allusions, signed by photographer Craig McDean, which invoke 19th century neo-classical paintings.
Star of the campaign is Eddie Redmayne (The Theory of Everything and The Danish Girl), one of contemporary cinema’s most celebrated actors, who assumes here a number of roles – hero, villain, revolutionary – with strident and statuesque poses, either against a neutral grey background, or a rich red split by a romanticist view of idealized nature.
These photographs continue the spirit of the Prada Fall/Winter 2016 Menswear show, which presented an excursus through times past as a reflection on time present. The collection revels in Romantic references, and intentionally juxtaposes looks and countless materials into a kind of effortless irrationality.