Prada’s new Linea Rossa eyewear campaign draws inspiration from the world of extreme sailing. In a series of highly artistic black and white photos by photographer Craig McDean, model Tim Schumacher is depicted in a sports setting, recalling the wind and sea and the challenges they provoke, but with a relaxed, self-assured outlook, simultaneously casual and elegant, underlining the sporty design of the collection.
There are five models presented, of which three are sunglasses. All five stand out for their uncluttered design and hi-tech frames, with simple lines and a rubber finish.
They will be available in stores from mid-June.