Saks Fifth Avenue, New York, devotes a special display, including two store windows, to Prada Olfactories fragrances.
Ten display cases were set up along the ground floor perfumery department’s central aisle. Each case featured elements and moods inspired by one of the fragrances. There were also four grand clear Plexiglas hanging columns decorated with details from the Prada Olfactories collage.
Also, at the end of the aisle was a LED wall with a display niche and an iconic oval counter from the Prada Galleria store.
A high-impact presence both inside and outside the store for the whole week which Saks Fifth Avenue devoted to Prada Olfactories, highlighted by the two store windows on Fifth Avenue dressed with a backlit Prada Olfactories collage backdrop.