While transparent screens showed images of New York and digital urban landscapes during the Prada Resort 2019 fashion show in the Piano Factory, in Times Square the entire Prada show was projected live on large screens on the three biggest skyscrapers in New York’s symbolic square: The Nasdaq Tower, the Thomson Reuters Building and the central screen of the Triple Stack. The images of the runway show captivated the attention of passers-by for its entire duration, as well as revealing the interior of Prada USA’s headquarters to the public for the first time.
Just before the show, the young actress Taylor Russell, star of the Netflix series Lost in Space, involved her Instagram followers in choosing an outfit for the evening, with a live stream on the profile of Netflix from Prada Epicenter on Broadway, with social media journalist Derek Blasberg also taking part on Prada’s profile.
Prada Take-Over in Times Square
