A fantasy factory, a dream-like industrial panorama – a window into a different incarnation of the Prada woman. This facet of 365 exploring the Prada Pre-Fall 2018 womenswear collection envisages a hybrid of the functional and the feminine, models posed with classicism against unexpected, utilitarian backdrops, to create an arresting contemporary contrast. These images, captured by Willy Vanderperre, play with the notion of the ‘manufactured’: the created and the creative; the imagined and the imaginary; to make and to make-believe, this striking, heightened scenario, bathed in surreal, cinematic Technicolor, in the fictitious factory ‘Prada Warehouse’ set of the Prada Men’s and Women’s Fall/Winter 2018 fashion show.
365: Industreality
