Various events have taken place during March to present the Spring/Summer 2016 Womenswear Collection, with a range of formats designed to meet the needs of each market, from presentations of the fashion show garments to events marking the arrival of the collection in stores.
This was the backdrop to the exclusive presentation held at the One&Only The Palm hotel in Dubai, where models showed off long dresses to the best clients in the city, whilst in Istanbul, inside the Prada Nişantaşı store, and in Lisbon, in the Avenida de la Liberdade shop, private evenings were organised with DJs and catering for a selection of prestigious guests and important customers.
In Turin, Italy, a drinks reception for the most loyal customers was organised in the shop to accompany a striking presentation of products from the collection and exclusive fashion show garments, followed by an informal dinner in the historic Bar Cavour, with the entire venue booked for the occasion.
A similar event took place in Padua, where, following a series of private meetings, cocktails were served instore, accompanied by DJs, to mark the arrival of the MTO Décolleté footwear range.