The recent launch of a new e-commerce platform localised for the Chinese market on the prada.com website, offering the men’s and women’s leather goods, accessories, shoes, fragrances and eyewear collections, represents another major step forward in Prada’s digital strategy.
The new platform, featuring simpler, intuitive navigation and an innovative design, has been created with a ‘mobile first’ approach and with content designed to increase customer engagement when shopping.
It is on track to be rolled out globally by the end of January.
Prada launches new e-commerce platform in China
