“Prada has always drawn inspiration from the arts, not least of all architecture. The study of the practical, commercial, and historical implications of buildings has played an essential role to the development of Prada’s practice, as we have been deeply involved in both contemporary architectural experimentation and meticulous historic preservation. Separately, China – the country itself and the European perception of it – has maintained a valued place in the imagination of Prada. As our various cultural activities have expanded both through the fashion company and the Fondazione Prada, we have searched for opportunities to extend our architectural and otherwise artistic explorations back to China. It was this imperative that led us to Rong Zhai, a historical landmark that can appropriately manifest our abiding commitment to Chinese culture and the European/Chinese dialogue.”
Patrizio Bertelli e Miuccia Prada.