For the first time, Prada’s blue inside label is on the outside. Casually elegant Prada Etiquette bags display a stamped leather version of the woven tag reserved for ready-to-wear. Their interiors are bathed in the same blue color, reminding the wearer of the exterior label’s origin. Contrasting with past Prada logos, Etiquette is imbued with Prada’s code of contradiction. Etiquette’s formal, anti-status attitude is almost hypocritical in this new position: in becoming more emblematic, it is part reluctant logo, part ambitious label.
Prada Etiquette
