“A constant stream of visual data”: 365 is an all-embracing project, incorporating everything from the printed media to the vast spaces of the internet and from magazine adverts to Instagram posts.
There are 365 days a year, each one with a new, unique story to tell. And 365, the new advertising concept from Prada, will, over the course of the year, present manifold interpretations of the brand’s collections. Constantly changing, spontaneous and immediate images created by photographer Willy Vanderperre will capture the individual moment and the mood of that particular time, evoking a relentless feeling of evolution.
The first phase of this new approach is the Spring/Summer 2017 campaign, which features five distinct visual identities, each one representing different scenes from the same story.
The emphasis is on their differences: at the office or at the beach, indoor shots or large spaces, black and white or colour, new faces or household names…
For the Spring/Summer 2017 men’s campaign, the actor Jude Law, always the same yet never the same, but always recognisable, shifts between different characters and realities, constantly changing our perception, in a film noir-inspired sand dune landscape.
With this campaign Prada is laying down a real challenge to the singularity of traditional campaign imagery, offering instead multiple interpretations spread out across the entire year: welcome to Prada, 365.
365, a new challenge for Prada
