‘Anti-Fashion at Prada. And that’s how you contextualise brown corduroy. Desire is the intangible that fuels fashion. Deep down in her heart, Miuccia Prada understands that better than anyone. She proved it again on Sunday night.’
The Business of Fashion
‘The pilgrims who travel to the temple of Prada come to witness the revelation of big ideas: eurekas that push fashion forward. Or an intuitive aesthetic strangeness that immediately makes that which preceded it seems trifling. Tonight the big idea was not to be big.’
Vogue.com
‘Reality was her big theme for fall. Working almost exclusively with leather and corduroy to give the collection a sense of “normality,” Prada riffed on simplicity, authenticity and the naïf, favoring the crude and unsophisticated over the polished and urbane.’
WWD
‘Prada’s show for autumn/winter 2017 was deeply convincing, mainly because it had a sense of purpose. […] here were men who looked like they might be able to actually say the word “existentialism, and maybe even understand it. Say what you see: these were good clothes.
[…] That is a very good thing. What followed were a succession of wearable, desirable garments.
[…] Afterwards, I (journalist Charlie Porter) said to Mrs Prada that it was exactly- what I wanted. “Me too.” she said. “That’s the point. I want everything.” Which is the convinction a designer should have. Two hours later the various editors around me are still talking about which pieces they want. The consensus is on corduroy. And so the season’s big trend was born.’
Financial Times
‘As Italian style’s most intellectual designer […] always has something complex to say about the state of the world through fashion.
[…]Prada remains the most influential brand in fashion, from an industry perspective, and backstage journalists and well-wishers hung on to every word and slyly decoded her outfit.
[…] ‘Privacy is a luxury’ and ‘the revolution starts at home’. How very enigmatic. How very Prada.’
The Guardian
‘And the collection, in its simplicity, is her protest against excess, the modern need for everything to be big.’
South China Morning Post
‘Prada’s challenge: simplicity is the real rebellion’.
La Stampa
‘Prada, going against the grain in search of the essential.’
Style.Corriere.it
‘[…]Prada’s new show is particularly successful in the way it seeks to go back to looking at contemporary life by treating snobbery as a subject, not a shield.’
D.Repubblica.it
‘Miuccia Prada has the power of vision. Curbing excesses is undoubtedly a clear course of action for a fashion house that has always called the fashion shots. And the fashion show projects its way of thinking; more concrete and with a less frivolous spirit.’
MF
‘[…]the collection shows the strength of Miuccia Prada, who is able to embellish the most familiar details and resolve all the contradictions of the moment in a natural way.’
Le Monde