L’Eau Bleue, the new fragrance from Miu Miu, has been previewed in New York at an event attended by actress Stacy Martin (Nymphomaniac and Tale of Tales), the face of the advertising campaign shot by Steven Meisel. L’Eau Bleue takes inspiration from that unique moment when, seemingly out of nowhere, you suddenly realise that spring has arrived: a slight and delicate feeling of freshness. This scintillating effervescence of early spring is the essence of L’Eau Bleue, comprising the lush scent of fresh flowers and delicate notes where lily of the valley is tamped down by a touch of dew and combined, with expert balance, with honeysuckle and the spiced depth of akigalawood.
In line with the spirit of the new fragrance, the bottle, which recalls the characteristic shape of the first Miu Miu fragrance, has been given extra freshness by the transparent glass and pastel yellow cap.
L’Eau Bleue will initially be available exclusively in Miu Miu stores, before being launched across all markets in early 2017, with PR events and press conferences in Milan, Paris, London and Dubai.
L’Eau Bleue by Miu Miu
