On 27th September 2025 Aura Blockchain Consortium – leading organisation established in 2021 by Prada Group, LVMH, OTB, and Cartier to advance innovation in the luxury sector through blockchain technology – has been awarded the SFA Groundbreaker Award at the Camera Nazionale della Moda Italiana (CNMI) Sustainable Fashion Awards 2025, held at prestigious Teatro alla Scala in Milan.
Presented by CNMI, in recognition of organisations developing groundbreaking innovations and promoting social and environmental growth in the fashion industry, the award reflects Aura’s pioneering role in redefining the use of blockchain in the luxury industry — using its unique features to offer a platform that guarantees immutability and verifiable data sourcing, addressing real and common complex challenges faced by luxury brands, from safeguarding intellectual property and counterfeiting, to enhancing the traceability of precious materials and customer experience.