Prada takes you into a virtual reality of La Femme Prada and L’Homme Prada multifaceted world: PRADAxPRADA is the interactive digital journey which marks the launch of these two iconic fragrances with an innovative first. Through a transitional series of scenes and experiences, users themselves determine the path they wish to take towards a climactic reveal, the fragrances.
Accessed via the Prada website, as well as a downloadable app, PRADAxPRADA immerses the user into a three-dimensional space from which different routes and experiences can be navigated. Enhanced by a principle based on intuitive interactivity, the ensuing succession of textures, decors, sounds and layers evokes the multi-faceted nature of the fragrances: from its olfactory ingredients to the stars of the moving image campaign.
PRADAxPRADA will be available in the Prada website, Oculus, Apple and Play stores from November 14th, 2016.
PRADAXPRADA virtual reality
