Miu Miu opens a new store at Shibuya PARCO on Friday, May 30th, 2025. The interior of the store is based on the iconic blue color scheme, and incorporates modern wood into the design. Inside the store, there will be a permanent “Miu Miu Custom Studio” with a wide variety of playful micro charms “TRICK” and shoelaces on a special wagon, where you can enjoy unique customization of bags and sneakers.
The store offers a canvas backpack in cacao brown, a color that will be released in Japan first, perfect for the summer season, as well as the new sporty high-sole sneaker series “ENERGY TEC.” It also carry the “SEASIDE PACKAGE” clothing collection, which will only be available in selected stores around the world.
To celebrate the opening, until Sunday, June 8th, all customers who made a purchase were able to receive a small gift via gachapon (*while supplies last).