Miu Miu continues its expansion in South Korea with the opening of a new boutique in Seoul, located within the prestigious Shinsegae Main Department Store.
Positioned on the store’s second floor, the boutique spans a total area of 138 square meters and showcases Miu Miu’s collections of ready-to-wear, leather goods, footwear, and accessories.
The light stone façade frames a wide entrance, offering a glimpse of the handbag and shoe collections that invite customers into the boutique’s refined and intimate atmosphere.
Inside, wooden furnishings and textured blue fabrics cover the display walls, creating a clean and cohesive layout that highlights each product category. Wooden partitions subtly define the retail sections without interrupting the visual flow, reinforcing the see-not-see concept.
A wooden floor, soft blue carpets, and curved seating in matching tones contribute to a warm and welcoming environment, designed to deliver a distinctive and pleasurable shopping experience.
Address: 2F, Shinsegae Department Store Main Store, 63 Sogong-ro, Jung District, Seoul, Korea