Prada presented the eleventh iteration of Prada Mode at the MiZa neighbourhood in Mina Zayed, in Abu Dhabi, on February 11th and 12th, 2025. The event represented Prada’s latest collaboration and third iteration of Prada Mode with renowned multidisciplinary artist Theaster Gates. A reaffirmation of the minimal and analogue amidst the contemporary cultural dominance of technology and AI, the space exhibited a manifestation of duality, rooted in ideas of elegant austerity, historic craft, and sacred immediacy.
For the occasion, MiZa offered two tonally and sonically distinct experiences through architectural intervention. Anchored in the format of a circle within a square, a cylindrical structure situated in the middle of the space created a boundary between the realms, dividing the room in two.
Cultural programming curated by Myrna Ayad focused on local and regional talent, with conversations and performances, highlighting the multivalent expressions, traditions, intelligence, creativity, and contributions of Arab women.
The two days were enlivened by a variety of activities, including talks, workshops, concerts, dinners and parties with live performances.