We exist in an era of extreme information, immersed in a constant stream of content. Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world. If that interpretation posits an architecture of understanding, in contrast humanity can be defined by its unpredictability, a rejection of the derivative and expected. Here, a discourse is opened, provoked, between these two distinct perspectives.
A sequence of concurrent realities are here dedications to the individual, every look a unique reflection of their present. There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology, creating impossible contradictions, points of difference. The notion of the superhero becomes a representation of the centrality of the individual, their agency, and of the power of creativity as a means to transform. Everything changes.
Infinite options proffer infinite opportunities. Chance is presented as an expression of free will, the unanticipated something only possible through human intervention, invention and choice that cannot be replicated. A multiplicitous present is proposed, in these celebrations of people and studies of Prada.
With Space Age cutouts, bug-eye glasses, trim knits and tromp l’oeil, bondage rings and bow blouses, Prada hit like a bolt of fashion lightning for spring 2025, injecting energy into what has been a sleepy week so far in Milan.
WWD, Booth Moore
The best designers are the ones who not only respond to and mirror their times, but provide us with some sort of projection, a future vision for how fashion — and the greater culture — could be. Prada and Simons seem to be arguing for a world with more “main character energy,”[…] more individual style.
Vogue.com, Nicole Phelps
The key chosen by Miuccia Prada and Raf Simons is on point. The collection, look after look, plays by always giving the chance of not knowing what will come next. Some outfits have an immediate force, others prefer a softer tone of voice, modulating the stylistic frequency and sending a message. How to drive the algorithm crazy with human skill by making yourself unpredictable and unique.
MFF, Stefano Roncato
Prada does not follow trends, it shapes them. Miuccia Prada and Raf Simons’ seasonal collections, especially Spring/Summer 2025 womenswear collection, in turn act like a crystal ball into the future of fashion. This is just what Prada does and does very well at that. Each season, they tinker with established codes to create something at once fresh and familiar, never complacent and always curious.
Highsnobiety
It was in essence an anti-trend manifesto, from a designer who has arguably been responsible for more trends than almost anyone else in Milan. That’s both wild and ironic, but if you can’t beat the algo, you have to break it. And, as Mrs. Prada also pointed out, the randomness of curiosity, the ability to make the unexpected choice, is also the essentially human. Mr. Simons called it a superpower. In itself, that is a beautiful thing.
Vanessa Friedman, NY Times
[…] Prada way has never been to follow convention. In today’s show notes the team admitted that there was a dedication to the individual with “every look a unique reflection of their present”. Which in today’s world that exalts identical styling and ‘hero’ products completely saturating the market, it takes a brave brand to push the idea of individual style once again. And Prada are a brand who do make it easy as each look played into a different personality type.
The Impression
Creatively, Simons and Prada go further than most designers. […] The show was exhilarating to watch, partly because you quickly realized you couldn’t predict what was coming next around the curves of the runway. It was great to see Prada and Simons not only address those cultural changes but also break out of their own patterns.
Cathy Horyn, The Cut