Prada Beauty has celebrated the recent launch of the fragrance Paradoxe Virtual Flower with an immersive pop-up in Chelsea, New York City, from September 6th-8th.
The Prada Paradoxe Virtual Flower Lab has invited visitors to rethink florality and go on a tech-forward sensorial journey to experience the new scent. It has featured a number of engaging experiences, including a Flower Market with fresh floral bouquets, a Prada Beauty Touch-Up Bar, and an Olfactive Discovery Room, showcasing the development of the unique Jasmine accord, the flowery heart of the fragrance.
The Prada Paradoxe Virtual Flower Lab has opened as an extension of the Prada Beauty Flower Markets which will be hosted in select international cities during August and September.
The Prada Beauty Flower Market will allow visitors to immerse themselves in a unique sensory experience and discover the new feminine fragrance Paradoxe Virtual Flower. In addition to the exclusive olfactory experience, limited-edition bouquets of Anemones will be gifted to visitors.
Milan will also host the Flower Market from September 26th-29th in Piazza Cairoli and Via Croce Rossa and in Piazza Del Carmine with two Flower Karts.