Prada presents an exclusive installation – including eleven shop windows as well as a pop-up – at the Isetan department store in Tokyo. Located at The Stage and dedicated to a selection of women’s ready-to-wear, leather goods, shoes and accessories, the pop-up will open on July 24th.
The concept is inspired by the Prada Fall/Winter 2024 advertising campaign: dialogue and conversation bring the collection to life. The pop-up is divided into different conversation scenes, featuring posed mannequins and colorful telephones. Each situation is characterized by pink or light blue pastel colors, which create a chromatic contrast against the white base. The shopping destination is completed by shelves and tables of various sizes that allow for multiple displays.
For the occasion, a preview of the Fall/Winter 2024 collection will be available – including women’s ready-to-wear, handbags, shoes and accessories, characterized by a neutral and autumnal palette and noble materials.
Window takeover from July 3rd to August 6th
Women’s Pop-Up located at The Stage from July 24th to 30th