CustoMIUzation, a new and distinctive bag personalisation project launched to mark the opening of the new Cheongdam-dong store in Seoul, has now been expanded to a network of shops covering the brand’s most important markets.
For the first time, customers will be able to personalise a series of Miu Miu madras leather and denim models in store, combining them with over twelve fun and playful patches, featuring a vast number of designs chosen from the Fall/Winter 2016 ready-to-wear collection as well as romantic words like KISS, LOVE and FOREVER and brightly coloured stars. The resulting bag will be completely exclusive and unique. The personalisation process, carried out by one of the craftsmen from the Prada Group’s workshops, takes around 30 minutes.
The project has been extended to the following stores:
Hong Kong – Canton Road, 8-9 September
London – New Bond Street, 16-20 September
Milan – Via Sant’Andrea, 21-26 September
Toronto – Yorkdale, 22-25 September
Shanghai – IFC, 23 September – 2 October
Beijing – SKP, 1-16 October
Los Angeles – South Coast Plaza, 30 September – 7 October
